• ORGANIC OPTIMIZATION
• LANDING PAGE OPTIMIZATION
• PAY PER CLICK MANAGEMENT
• SOCIAL MARKETING OPTIMIZATION

SEO (an acronym for Search Engine Optimisation) is the process of improving your websites position on the search results of a search engine such as Google, Yahoo or MSN. This is an organic way to promote and brand your website on the internet and used correctly is a very powerful tool for generating sales and brand awareness.

Today there will be millions of searches performed on the Internet, many of them looking for exactly what you are selling. The process of getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available.

Organic/Natural Optimization:

Organic, also known as Natural, Optimization is holistic in its approach and combination of technical know-how as well as persuasive marketing. Relevance is key to getting high ranking. You visitors need to be informative and that will lead that web searcher to perform an action called conversion. Conversion or desire outcome is key whether that conversion might be a purchase or a membership sign up.

SEO vs Other forms of marketing

Better overall credibility and branding
"36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field"

Better for customers who are still researching
Natural Ranking is better for customers who are still researching and comparing products and services. Your website is generally in the same position the majority of the time; whereas with PPC, your position shifts randomly.

Traffic Volume
Put simply, Google has the potential to drive more visitors to your website than any other form of marketing. Paper based marketing doesn't offer "click here to visit the website call-to-action", and other online directories just don't have the traffic volume.

Remove Click Fraud
Click Fraud is a big problem. It is estimated that 10-30% of your traffic from PPC campaigns may come from your competitors. In some cases, competitors can sabotage your PPC campaign by employing software programs or low wage staff to click on your PPC links (Adwords).

Multiple search engines
The frustrating part about PPC is that it only works for a particular search engine. To get a similar result in Yahoo, Google and MSN, you'd have to enter 3 separate PPC campaigns

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